When does Prime Day start? Amazon's sale is live now.

Amazon Prime Day 2024 is here. If you don't want to miss out on the best deals of the season, there are a few things you might want to know — now that the ribbon has officially been cut, how long do you have to take advantage of deals before the shopping event ends?

With deals flooding your feed for weeks already, it's easy to get your wires crossed. We've got you covered with the full schedule and details.

What time does Amazon Prime Day 2024 start?

Prime Day 2024 is live now. While early birds did get a chance to start saving a week or so ahead of time, Prime Day proper didn't kick off until the wee hours of July 16. The deals run for two full days with new deals dropping as often as every five minutes throughout the event. While most deals that go live on the first day typically hang around through the second, some are time sensitive, like lightning deals that have been fully claimed or a viral item that has sold out.

When does Amazon Prime Day 2024 end?

The 48-hour Prime Day shopping period officially closes at 3:01 a.m. ET (12:01 a.m. PT) on July 18, but some deals tend to linger for days (weeks, even!) after. But again, if you're in the market for a very specific hot ticket item, we recommend grabbing it during the official Prime Day event.

What are the best Prime Day deals?

Seriously, what even goes on sale for Prime Day? Everything?

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Prime Day is a great time to buy things like Apple products, robot vacuums, fitness trackers, TVs, headphones, and of course, Amazon's own devices. But that doesn't mean you should splurge on something you don't need. And it also doesn't mean every deal is worth it. Need help deciphering what deals are actually worth grabbing? Check out our guide on what to buy and what not to buy on Prime Day. Better yet, follow along with our live blog to know what's worth adding to your cart in real time

The best early Prime Day 2024 deals at a glance:

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BEST LAPTOP DEAL Apple MacBook Air, 13-inch (M3, 8GB RAM, 256GB SSD) $899 at Amazon (save $200)

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BEST HEADPHONES DEAL Bose QuietComfort Ultra $349 at Amazon (save $80)

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BEST AMAZON DEVICE DEAL Amazon Echo Buds with Active Noise Cancellation $34.99 at Amazon (save $85 with Prime)

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BEST SMART SPEAKER DEAL Amazon Echo Spot $44.99 at Amazon (save $35 with Prime)

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BEST ROBOT VACUUM DEAL iRobot Roomba Combo j9+ robot vacuum + mop $799 at Amazon (save $600)

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BEST OUTDOOR DEAL Coleman Skylodge 12-person Camping Tent $194.99 at Amazon (save $195)

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BEST TV DEAL TCL 55-inch QM7 QLED 4K TV $498 at Amazon (save $201.99)

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BEST KITCHEN DEAL Ninja Foodi Smart XL Pro 7-in-1 Indoor Grill and Air Fryer (IG651) $179.99 at Amazon (save $190)

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BEST HOME DEAL Rest Evercool Cooling Comforter $129.35 at Amazon (save $69.95)

We'll be tracking all of the best deals throughout the 48-hour event and beyond, so be sure to check out all of Mashable's shopping guides for Amazon Prime Day. Want to shop like a pro? Here's an insider's look at how to find the best deals.