Most would pay more than $10 for Spotify, Hulu bundle

If you're a Spotify Premium subscriber and haven't already taken advantage of the free Hulu deal, what are you waiting for?

Spotify and Hulu first offered a video and music streaming bundle this past summer for $12.99 a month. Now, Spotify Premium subscribers can add Hulu's basic ad-supported plan to their account at no extra cost, meaning for just $10 a month, you can enjoy both services.

Credit: Morning Consult

According to a new poll from Morning Consult and The Hollywood Reporter,most would pay a lot more than $10 for that bundle. The survey of 2,201 adults, conducted from March 14 to 18, indicated that consumers would be willing to pay anywhere from $13 to $21 a month for a bundle offering TV shows, movies, and music.

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"An analysis using the Van Westendorp model, which determines an optimum price point for a good or service by considering what prices consumers believe are 'too expensive' and 'too good to be true,' found that for the TV/movies/music bundle, $16 was the optimum price," Morning Consult wrote.

The $10 Spotify-Hulu offer is available until June 10 "or while supplies last," so don't waste any time if you want to take advantage of this great deal.

For more on the streaming landscape, check out the latest PCMag Digital Edition cover story. We spoke to execs from Amazon Prime Video, CBS, Disney, and Hulu, as well as experts and analysts to break down the escalating war for original content and the tectonic shifts in an industry that's straddling the media, tech, and entertainment worlds.

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